Last month we asked you, “What Impacts the Way You Grocery Shop?”

Here’s the break down of primary decision making factors..

With a preliminary data set of 60 responses, we are encouraged by the diversity of participants and correlation between participation in The Freedom Cafe and conscious shopping. Those most familiar with The Freedom Cafe are 4x more likely to purchase products carrying a certification for responsible production.

 100% of those who indicated having volunteered at The Cafe are likely to seek out responsibly sourced products and 75% of all respondents who indicated any involvement with The Cafe, from being a guest to having attended an educational event, indicated that they are likely to seek out responsibly sourced products.

Whether conscious shoppers choose TFC because it fits a prior commitments or if those habits developed through participation in The Cafe needs further exploration. Either way, we are grateful to all who choose to exercise their #ConsciousConsumer power!